Kent Elliott
You post sermon clips. You share upcoming events. You tag your location. So why aren’t more people engaging? Here’s the honest truth: organic social media reach just isn’t enough anymore—especially if you want to grow your church and reach your local community.
That’s where ads come in. And yes—churches should absolutely be using them.
Here’s why:
- Organic Posts Just Don’t Go Far Enough
You might have noticed: you post something on Facebook or Instagram, and only a handful of people like or share it. That’s not on you—it’s the algorithm. Platforms prioritize paid content. So while your followers might see your post, your neighbors probably won’t… unless you’re running ads. - Ads Build Awareness in Your Community
You know your church is welcoming, authentic, and full of life. But does your city? Ads help you introduce your church to the people just a few miles away who are looking for hope, community, and purpose—they just don’t know you’re there yet. - You Can Target by Radius
One of the most powerful parts of ads? You can draw a digital circle around your church. That means your ad only shows up for people nearby—not folks hours away who will never visit. That kind of targeting makes every dollar count.
Bonus: You Control the Message
Want to highlight a family event? Easter service? A new sermon series? Ads let you craft the story you want to tell—and deliver it to the exact people who need to hear it.
Running ads isn’t about being flashy—it’s about being faithful with the tools we have to reach people. Social media is today’s public square. And ads? They’re how we raise our voice in the crowd to say: “There’s a place for you here.”
FaithWorks Image Consulting