Kent Elliott
If you’re running social media ads for your church and wondering why you’re not seeing much engagement—or why your budget disappears too quickly—it might come down to one simple setting: your ad radius.
Here’s why this one small detail makes a huge difference:
- Keep It Local
The heart of your ministry is your local community, right? So your ads should reflect that. Setting a tight radius ensures you’re reaching people who are actually close enough to visit your church this Sunday. - Size It Based on Your Budget
Got a smaller ad budget? No problem. Just shrink the radius. The smaller the area you target, the more often people in that zone will see your ad—without burning through your budget too fast. - Drop a Pin on Your Church
When setting your ad, don’t just type in your city—drop a pin directly on your church’s location. This keeps your targeting precise and makes sure your ads are hitting the right neighborhoods and streets nearby. - Exclude Current Followers
If you’re trying to reach new people, make sure to exclude your current Instagram and Facebook followers. They already know about you—this is about reaching the folks who don’t. That one step can make your ad dollars go a lot further.
Your message is powerful, but the right message in the wrong location won’t reach the people who need to hear it. Get strategic with your ad radius, and you’ll see better results, better engagement, and more new faces walking through your doors.
Need help setting up your ads? We’d love to walk you through it!
FaithWorks Image Consulting