Kent Elliott
Let’s be real—scrolling is endless, attention spans are short, and your church’s message deserves more than a passing glance. Whether you’re promoting Sunday service, a new sermon series, or a community event, here are five simple ways to create social media ads that actually get noticed (and remembered):
- Start with a Hook
Don’t bury the good stuff! Lead with a question, a bold statement, or even a surprising stat. Something like: “Ever feel like your prayers are bouncing off the ceiling?” That’ll stop the scroll and spark curiosity. - Keep It Casual
People connect with people—not polished productions. Use informal video clips shot on your phone. Authentic beats perfect every time. It’s okay if it’s a little shaky; the goal is connection, not cinematic awards. - Go Outside
Natural light is your friend. Film outside when possible—it makes your videos feel fresh and dynamic. Plus, it’s just more visually interesting than a plain office or sanctuary wall. - Show Some Local Flavor
Film in front of a local landmark—a park, a mural, a main street coffee shop. It not only grabs attention but also says, “We’re part of this community, and we’re right here with you.” - Add Movement
Even subtle motion—like walking, hand gestures, or panning the camera—adds energy. Still shots can feel stagnant. Keep the viewer’s eyes engaged with some kind of motion.
Your social media ad doesn’t need to be perfect. It just needs to feel real, relevant, and rooted in your community. Keep it short, stay authentic, and let your heart for people shine through.
Need help with your church’s social media ads? We’re here to help—drop us a message!
FaithWorks Image Consulting